"Blondes make the best victims. They're like virgin snow that shows up the bloody footprints."  Alfred Hitchcock loved blonde hair. 

Blondes must have been mesmerizing for the king of suspense. Almost every heroine in an Alfred Hitchcock film was a blonde.  There is something angelic and sweet looking about a beautiful blonde, that's probably why Hitchcock cast them. Who better to play the victim than an angel?

From Jean Harlow and Marilyn Monroe to Grace Kelly and Tippi Hedren to Madonna and Sarah Jessica Parker celebrities/movie stars use blonde hair to sell sex, innocence and vulnerability and it all seems so easy for them. However it's not always so easy to get there. Going blonde can be a delicate process. 

The process of going blonde can go perfectly and then in a split second go horribly wrong. There are a lot of things to take into consideration when making someone blonde. The most important thing is to know where you're starting from and knowing where you're going. Seems easy, I know, but there are a lot of stylists out there that don't realize that it's a journey that must not be taken lightly. It is also an expensive journey, so be prepaired. 

How dark the hair is naturally determines where your journey starts.  How light you want the hair to be and what tone you're going for is where the journey ends. For instance if you're trying to achieve a level 9 or 10 and you start at a natural level 5 you're going to have a longer journey than if you're starting at a level 7.  There are methods that speed up the bleaching process; however I caution you to use these wisely. Using aggressive methods of bleaching can over process the hair and cause loss of shine and condition to breakage. 

In my opinion the most effective way to insure a beautiful blonde with minimal damage is to use a low volume peroxide and do a slow bleaching process. It may not be the most efficient but it's absolutely the best way to minimize damage. 

Peroxide (developer) is what opens the hair cuticle and it's the chemical reaction (oxidation) with ammonia that releases or devolves the melanin. The amount of melanin in your hair is what determines it's level and shade. It is very important that you don't over process the cuticle of the hair. The reason why is because the cuticle is the essential strength of the hair. The more it's opened and damaged the less strength it has and the less it will hold tone.  Hair is a non-living tissue and is unable to heal itself or to be healed. Once the cuticle has been damaged it can never be repaired so take great caution when coloring or bleaching. Blond hair is often the most damaged hair because of the methods needed to acheive a pale result. 

Remember that there are 7 stages of lightening. Going through all 7 slowly will insure that the blonde you're creating will be healthy, shiny and beautiful. 

*Please keep in mind that anything is possible with in reason. You may be unable to acheive your desired result due to your natural base color or previous color processes. *